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Attention: Ultra-Serious Fitness Entrepreneurs ONLY
“The Biggest Guarantee in the History of the Fitness Industry: We Deliver or You Get Quadruple Your Money Back!”
Dear Serious Fitness Entrepreneur:
We’re going to be as in-your-face about this as possible. Typically you explain your guarantee at the end of your sales letter. But the reason Pat Rigsby, Nick Berry and I are qualified to run this new program is because we know a thing or two about marketing.
So that’s why we’re leading off with the strongest part of our offer. We think you’ll agree, it’s pretty tough to ignore. It’s so outrageous, how could you not at least want to know more?
In a nutshell:
If We Don’t Help You Earn At Bare Bones Minimum Ten Thousand Dollars More Net Profit Over the Course Of One Year - While Working a Minimum of Ten Hours Less Per Week – Then We Will Immediately Cut You A Check for Four Times What You Invested in Our Trainer’s Inner Circle Mentorship Program.
How can we make such an outrageous guarantee?
It’s simple really. If you take the program seriously and do all that is asked of you then there is no way on earth we will have to refund your money. It simply isn’t possible.
And again, that’s just the minimum. The Trainer’s Inner Circle should make you a millionaire over the course of your lifetime. Not overnight. This isn’t “get rich quick” nonsense. We’re talking over the course of your life the program will make you a millionaire. It will provide you and your family with financial freedom and security.
Plus, the Trainer’s Inner Circle is entirely about putting proven systems into place for your fitness business so you work less and less and relax more and more. Finally, you can have the time to do all the things you want to do.
If you take nothing else away from this letter, always remember this: Your business exists to serve you. You don’t exist to serve your business.
And with a quadruple your money back guarantee, how do you ignore what the Trainer’s Inner Circle hold in store for your life? How do you not make the investment in yourself?
Who is the Trainer’s Inner Circle for?
Well, as I’ve already written, it’s only for the serious fitness entrepreneur. And Pat, Nick and I mean ultra-serious. We’re not going to beat around the bush. There’s going to be a lot of effort required. There’s going to be homework. There’s going to be meetings to make. You’re going to be held accountable by your own private Master Mind group of fellow Trainer’s Inner Circle members - which we’re going to help you assemble.
And I’ll tell you right now, if you aren’t holding up your end of the bargain we’ll kick you’re a** out so fast it will make your head spin. Will we give you quadruple your money back for non-compliance? Hell no. Will we give you your initial investment back? Yes. But hey, if you want to be known as the trainer who got thrown out of the program, well, that’s up to you.
Something else you need to know is this isn’t for complete newbies. You have to have a proven track record of delivering results to clients. If you’ve just taken some weekend certification course and need help becoming a great technical trainer then the Trainer’s Inner Circle isn’t right for you.
Plus, if you’re only looking to focus on making money online then this won’t be a good fit. Yes, we will cover internet marketing. Yes, we will cover information products. But it isn’t the focus of the mentorship.
So what will we be teaching you?
We’re going to start the program on October 2nd, 2007 by getting you laser focused. We’ll do that by teaching you how you are going to allocate all that new found money.
How to invest How to manage cash flow How to budget How to allocate for payroll How to cut costs How to minimize expenses
Then in November we’re going to focus on time management and making sure you’re focusing on high “Return on Investment” activities. We’ll teach you the finer points of delegating, the 80/20 Rule, staying disciplined and a whole lot more.
If you’re paying attention you’ll notice that we’re lining you up to kick serious a** in January of ’08 and beyond. Look: This isn’t some ridiculous program that has no point or purpose to it. It’s not some bull you-know-what so-called mentorship that has multiple levels of non-sense where they keep trying to sell you on a higher level so you can finally get to the good stuff.
The Trainer’s Inner Circle has a beginning and an end for a reason: After one year’s time you’ll have everything you need to spread your wings and fly. And while this may be cheesy as all get out, you’re going to soar. You’re going to know exactly what you want and you’re going to know exactly how to put the systems in place to get it.
And that’s the key word here: Systems. Offline marketing systems. Online marketing systems. Sales systems. Referral systems. All of it. And we’re going to help you develop an Operation’s Manual of your own and implement it.
But not only that, Pat and Nick are going to hand over the keys to their very own business by giving each and every member of the Trainer’s Inner Circle a copy of their very own Operations Manual!!!
Do you have any idea what that is worth? Seriously, do you?
We’re going to teach you how to handle customer service issues. How to choose and work with virtual assistants. How to train a staff.
Everything.
With the Trainer’s Inner Circle, we’re not going to charge you an arm and a leg for just one system, like say a sales system. We’re going to give you every system in the known Universe to guarantee your success for a price so ridiculously low you’ll swear Pat, Nick and I were all dropped on our heads this summer!
We’re going to give you the full scoop on:
ü Sales Systems ü Referral Systems ü Marketing Systems ü Pay Per Click Marketing ü Sales Copy ü Websites ü Direct Mail ü Publicity ü Press Releases ü Media pitches ü Virtual assistants ü Leveraging your time ü Hiring ü Pricing ü Retention Systems ü Cost cutting secrets ü Budgeting ü Cash flow management ü Backend sales systems ü Maximizing the lifetime value of your clients ü Upselling systems ü Time management ü Delegating ü Information products ü Multiple revenue streams ü EFT billing systems ü Email marketing ü Staff training ü Operations manuals
Did I mention we give you everything?
Their will be private access to Pat, Nick and me. A members’ only password protected forum to get fast answers to all your questions. And I’ve already mentioned the Master Mind groups which we will be helping out with.
Joining the Trainer’s Inner Circle is like getting a PhD in the Business of Fitness in 12 months.
You receive:
ü Access to the Trainer’s Inner Circle Monthly Coaching Call
ü Your monthly Master Mind call moderated by Jim, Pat or Nick
ü Private “Members Only” forum for fast answers to all your questions
ü New tools and systems each month and the homework assignments necessary to implement them
ü Help creating your very own Operations Manual
ü Our Quadruple Your Money Back Guarantee
Plus, there will be plenty of other bonuses and goodies provided to make 100% certain we deliver on our promise.
It starts Tuesday, October 2nd
If you’re not enrolled by that date then you’re going to be on the outside looking in. Because unlike other “mentorship” programs the Trainer’s Inner Circle has a purpose: And that is to give you every weapon in the arsenal and set you free. So there is no getting in once it has started. And no amount of begging or pleading is going to get you in after October 2nd.
So if you want to assure yourself a spot in the virtual classroom you need to enroll now. If you know anything about me, Pat or Nick you know we deliver the goods time and time again. We don’t put out inferior products. We don’t recommend inferior products. And we don’t put our name behind one company only to change our minds a couple years later because it is in our best interest. No, we have always, and will always put you – the fitness professional – first.
We’ve put our money where our mouth is with our Quadruple Your Money Back Guarantee.
So you’ve got two choices right now.
1) You can ignore this letter and go about doing business as usual.
2) You can choose one of the two payment plans below and enroll in the Trainer’s Inner Circle.
Pat, Nick and I leave the choice to you. But we will also make you one more guarantee: If you decide not to join you’re going to spend an entire 12 months kicking yourself for it.
I read an amazing quote from the great Jim Rohn in Conversations with Millionaires recently. And it couldn’t be more fitting than right now. I’ll end this letter to you with it:
“Discipline weighs ounces. Regret weighs tons.”
I hope to hear your voice on October 2nd.
Yours in prosperity,
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